Even more than "networking,""pitch" is a word that sends chills down the spines of most filmmakers. Some don't know how they could possibly condense their beloved film into just a few minutes, others freeze up in the room and can't say anything. No matter how you slice it, pitching can be terrifying. Again, it's that conundrum of artists in the position of sales people. But as IFP's Screen Forward Conference panelist Lucy Stille said, "It's called 'show business' for a reason. Emphasis on business."